Fast adaptability to new trends
On the champagne market, the trend is moving particularly towards the export of increasingly choice and high-quality bottles. The fact that 50 percent of the product is shipped abroad (to Asia in particular, where luxury products are in high demand) means that companies must be able to adapt to these new trends quickly – and must therefore invest in extremely flexible production equipment. Piper-Heidsieck and Charles Heidsieck have successfully responded to this trend by integrating technological innovation into modern design while preserving a first-class product of time-honored tradition.