Take home production from low-wage countries
The German robot manufacturer KUKA - which is well-known and well-established both domestically and internationally - has long been seen as an underdog here in the Nordics. But in the middle of the 2010s, a trend break occurred.
- Among other things, it's about ourselves. Our management changed and we have since invested extra heavily in skills development. This in turn has meant that we have become better at giving customers guidance, says Joacim Lorentsson, CEO of the Group's Nordic sales company, KUKA Nordic. Trends such as increasing automation of the general industry have contributed to this. Plus an increasingly strong movement to take home production from low-wage countries - a trend that has received extra impetus during the pandemic, when the weakness with excessively long supply chains became apparent.
- Among other things, it's about ourselves. Our management changed and we have since invested extra heavily in skills development. This in turn has meant that we have become better at giving customers guidance, says Joacim Lorentsson, CEO of the Group's Nordic sales company, KUKA Nordic. Trends such as increasing automation of the general industry have contributed to this. Plus an increasingly strong movement to take home production from low-wage countries - a trend that has received extra impetus during the pandemic, when the weakness with excessively long supply chains became apparent.